0 Comments | Western Morning News, The, Jul 28, 2010 | by PETER HALL
Young farming couple Daniel and Elaine Mason should be an inspiration to anyone wishing to enter agriculture these days.
Their ongoing success story at the family smallholding near Landscove, in the South Hams, has seen them turn their turkey and duck-rearing, chickens, pig-finishing and beef businesses into going concerns, serving the local population, in just three years. It has all been done on just 14 acres at Sladesdown, but now the couple are seeking to expand their holding, with adjacent land now available. They have managed it at the same time as Elaine, who is the bookkeeper, has held down a full-time job – and had three children (with a fourth on the way).
Their enterprise sits comfortably next to a popular bed-and- breakfast establishment at the substantial home of Daniel’s parents.
“It’s been quite a challenge, but everything seems to come together in the end, if you plan properly,” said Daniel, 31, a former agriculture student at Bicton College. “We try not to bother the bank manager, if at all possible.”
Turkeys for Christmas were the core business initially, starting with 600 and now producing 3,000 black and white Kelly Bronzes, which are bought-in as day-old chicks. A large and airy former dairy parlour is home to both varieties initially, before the blacks grow big enough for outside free-range pens.
Daniel explained: “These are all really aimed at the Christmas trade, but we start killing in October, when demand begins to pick up.”
Local butchers and private customers are supplied with turkeys, but the Berkshirecross-Large White pigs, which are bought as weaners, service two local caravan parks with bacon and sausages.
“You have to identify the right market and ensure it gets the supplies,” he added.
Ducks are a new venture for the Masons this year, White Pekins which arrive as ducklings from a hatchery in Norfolk.
“We felt we should be rearing something different from the run- of-the-mill,” Daniel explained. “It seems to have worked, as all our customers say they are delighted with what is a specialist product. We started in April providing 100 a week, but now we are looking to do 200-plus. In fact the more we do the better.”
It is a fast turnover, with the ducks kept for eight to 12 weeks and costing about Pounds 3 a bird to feed
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