However if this sounds new to you then you really should read on.
So what are the techniques they use to get an inbound link without reciprocating or by devaluing the link so much that it is worthless?
Multiple links into different sites for a single link out from a central directory
Links into sub domains
JavaScript wraps
Blocking search engine spiders using Robots.txt
Using META tags to block the search bots
Orphan link directories
Reciprocal and Inbound Linking
Despite announcements to the contrary, reciprocal linking is not dead yet. The premise is a simple one: I?ll link to you if you link to me. What could go wrong with such a simple arrangement? Inbound links. Some webmasters salivate at the thought of a bunch of juicy one-way, inbound links to their site. All the sweeter if they have gamed another webmaster into giving them one by promising reciprocal linking but hiding their link from the search engines.
Since a one-way, inbound link is generally given more weight by a Search Engine, webmasters do what they can to develop inbound links, for example, offering free web tools or by writing articles like this one.
Checking for the Scammers
Sometimes this is obvious and sometimes a little digging is required.
seo packages